Kiran Gems, the world's largest manufacturer of diamonds, successfully conducted participated in the national initiative Swachh Bharat Abhiyan, through conducting cleanliness drive at Juhu beach in Mumbai on 20/12/2014. The company participated with over 900 employees including the Group chairman shree Vallabhbhai Patel, Managing Director Shree Mavji Patel, Directors Shree Dinesh Lakhani, Shree Rajesh Lakhani and and Varun Lakhani with additional over 90 industry patrons who supported the cause from outside. The event was scheduled from 8:15 am till 11:00 am in the morning. The company conducted the cleaning activity in an organised fashion with 47 employees groups covering the whole stretch of the beach. The groups were prided with safety gears and other cleaning equipment. Post the event 6 best performing groups were given out trophies for the group performance. Besides, there were 20 individual performances were also recognised. To give away the prizes and motivate, Mr. Ashish Shelar MLA from Bandra Vidhan Sabha and President Mumbai, from the ruling political party with government at the center, BJP and Ms. Alka Kerkar Mayor of Mumbai were present as the chief guest of the events.
The chief guest Mr. Ashish Shelar said "this was wonderful that a private company like Kiran Gems is coming forward and taking part in the initiative with such huge numbers of employees and it is commendable." Mr Mavji Patel, MD- Kiran Gems Pvt Ltd said " This is our country and we should care for it. Through this we have learnt two things- 1. we should practice cleanliness and 2. we should not litter. I appreciate every employees' effort today and congratulate them for such a great accomplishment."