Akshaya Tritiya 2026: Is it the Right Time to Buy Diamonds?

In this insightful conversation between industry expert Mr. Dinesh Lakhani, MD at Kiran Group; Richa Singh, MD at Natural Diamond Council; & Mrituenjay Jha - Anchor, At Zee Business,

As the jewelry market evolves, Gen-Z is leading a major shift toward diamond consumption. In this exclusive session on Zee Business, industry experts discuss the growing popularity of diamonds over traditional gold, especially as we approach the auspicious occasion of Akshaya Tritiya.

Key Highlights of the Discussion:

Market Trends: Why diamond sales are expected to hit a record high this year [01:22].
Shifting Preferences: How younger consumers are balancing tradition with personal style
Affordability: The rise of light-weight, accessible diamond jewelry starting from ₹10,000
Natural vs. Lab-Grown: How to differentiate between the categories and what to look for when buying
The 4Cs and Certification: Understand diamond quality—from FL (Flawless) to I3 grades—to ensure a safe investment.
Investment Value: Can diamonds offer better returns than gold over the next decade?
Whether you are a first-time buyer or a seasoned investor, this video provides essential insights into the transparency, traceability, and future of the diamond industry in India